Meet the Yorkies Behind Yorkies Gram: Lea, Loki & Their Story
When people visit Yorkies Gram, they usually see cute Yorkie clothes, harnesses, beds, toys, carriers, and accessories designed for one of the smallest—and most charming—dog breeds in the world.
But behind every product photo, every new design, and every decision we make, there are two very important members of our team.
Their names are Lea and Loki.
And yes, they are Yorkshire Terriers.
Yorkies Gram is not a brand created by people who simply thought Yorkies were cute or spotted an interesting niche in the pet market. The brand was built by Yorkie owners who live with these little dogs every day and understand how different their needs can be from those of larger breeds.
Lea and Loki are at the center of everything we do.
They are our companions, our inspiration, our models—and probably our most demanding product testers.
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Yorkies Gram Started With Real Yorkie Owners
Behind Yorkies Gram are Lea and Loki and their owners, a family that knows what everyday life with Yorkshire Terriers really looks like.
We know the excitement of finding something adorable online and imagining how good it will look on your Yorkie.
But we also know the disappointment of receiving a product that simply does not fit.
Maybe the chest is too wide.
Maybe the back is too long.
Maybe the harness feels bulky on such a small body.
Or perhaps something technically labeled “small” was clearly designed for a completely different type of dog.
Yorkies have their own proportions.
Their bodies are tiny, their legs are delicate, and even a small difference in measurements can completely change how comfortable a product feels.
That experience has shaped the way we approach Yorkies Gram.
For us, choosing products has never been only about asking:
“Does this look cute?”
We also ask:
“Would we actually use this for Lea or Loki?”
If the answer is no, then it does not belong in our shop.
Meet Lea and Loki
Lea and Loki are much more than Yorkies Gram mascots.
They are the Yorkies behind the brand.
They are also the main models you see representing many of our products.
You can follow their everyday adventures, outfits, photoshoots, and life behind the Yorkies Gram brand on their Instagram profile, @lea_and_loki_yorkies.
When we photograph clothing, accessories, harnesses, or other items, Lea and Loki help us show what those products actually look like on real Yorkshire Terriers.
That matters to us.
Product photos should not only be beautiful. They should help another Yorkie owner imagine how an item might sit on their own dog.
Is the length right?
Does the chest have enough room?
Does the fabric move comfortably?
Does the harness sit correctly on a small Yorkie body?
Those are the kinds of things we pay attention to.
Because when you live with Yorkies, you quickly learn that one centimeter can matter more than people think.
Lea and Loki Test the Products Too
One of the things we are most proud of is that Lea and Loki try the items from Yorkies-Gram.com themselves.
Before we feel confident offering a product to other Yorkie parents, we want to understand how it performs on actual Yorkies.
We look at the cut.
We check the sizing.
We see how the product sits while they move.
We pay attention to comfort.
And, perhaps most importantly, we watch Lea and Loki.
Dogs cannot leave product reviews, but they communicate pretty clearly.
If something restricts movement, feels awkward, slides around, or simply does not seem comfortable, you notice.
That real-world testing helps us make better decisions about what belongs in the Yorkies Gram shop.
It also helps us understand sizing from the perspective of an owner rather than only relying on a manufacturer’s chart.
A Little Story Every Yorkie Owner Will Understand
One of the things we learned early is that Yorkies are excellent at expressing opinions.
You can spend time choosing something you are convinced will be perfect, put it on your Yorkie—and immediately receive the look.
Every Yorkie owner knows the look.
It is the expression that says:
“You genuinely expect me to wear this?”
Lea and Loki have given us that look more than once.
And those moments have actually been useful.
They remind us that the dog comes before the photo.
A product can be beautiful, trendy, or perfect for social media, but if Lea or Loki cannot move naturally and comfortably in it, that matters far more to us.
Over time, this became a simple rule behind Yorkies Gram:
If we would not feel comfortable using it for our own Yorkies, we do not want to recommend it to yours.
That principle continues to guide the brand today.
Why Fit Matters So Much for Yorkies
Yorkshire Terriers are tiny dogs with proportions that often make standard pet sizing difficult.
A garment designed simply for a “small dog” may fit a Chihuahua, Maltese, Pomeranian, or Yorkie very differently.
That is why we pay particular attention to:
- chest measurements
- back length
- neck openings
- leg openings
- adjustability
- weight of materials
- freedom of movement
- overall comfort
This is also why Lea and Loki are so important to the Yorkies Gram process.
They give us a real Yorkie reference point.
Of course, every dog is different, which is why we always encourage customers to measure their Yorkies before ordering.
But testing products on real Yorkshire Terriers gives us an additional layer of confidence that measurements alone cannot provide.
More Than Models
Lea and Loki appear in photos and help us test products, but calling them simply “models” does not really explain their role.
Without them, Yorkies Gram would be a completely different brand.
They are the reason we pay attention to tiny details.
They are the reason we understand that small dogs need products designed with their size in mind.
They remind us constantly that pet products are not just products.
They are things our dogs sleep in, walk in, travel in, play with, and wear close to their bodies.
That creates responsibility.
And because we are Yorkie owners ourselves, we understand exactly why customers ask questions about measurements, materials, comfort, and fit before ordering.
We would ask those questions too.
A Brand Built Around the Yorkie Community
Over the years, Yorkies Gram has become much more than Lea, Loki, and their owners.
Every customer photo, message, review, and story adds another Yorkie to our extended community.
We love seeing Yorkies from different parts of the world wearing products that Lea and Loki helped us evaluate.
There is something special about knowing that an item we first saw on one of our own dogs eventually became part of another Yorkie’s daily life.
That connection is one of the reasons we continue improving the Yorkies Gram collection.
Yorkie owners are passionate about their dogs.
So are we.
And we believe that shared love for the breed is exactly what a Yorkie-focused brand should be built around.
If you want to see more of the two Yorkies who inspire our work, you can also meet Lea and Loki on Instagram.
Shop Yorkies Gram With Lea and Loki
If you are visiting Yorkies Gram for the first time, we hope knowing a little more about Lea and Loki gives you a better idea of who is behind the shop.
We are not a faceless pet store.
Behind Yorkies Gram are two real Yorkies and their owners, choosing, testing, photographing, and using products with the same questions you probably have when shopping for your own dog.
Will it fit?
Will my Yorkie be comfortable?
Is it practical?
Would I actually use it?
Those are the questions we ask too.
And Lea and Loki help us answer them.
A Little Gift From Lea and Loki
If you would like to try something from our online shop, use the discount code LEA10 at checkout to receive 10% off your purchase.
Think of it as a small welcome gift from Lea, Loki, and the Yorkies Gram family.
Yorkies Gram exists because of a genuine love for Yorkshire Terriers.
Lea and Loki are not simply the faces appearing in our product photos. They are part of the process behind the brand.
They wear the clothes.
They test the accessories.
They help us evaluate fit and sizing.
They model the products.
And most importantly, they constantly remind us who we are creating everything for.
Real Yorkies.
And the people who love them.
So the next time you see Lea or Loki in a Yorkies Gram photo, you will know that there is a little more happening behind the scenes.
You are not only looking at a model.
You are meeting one of the Yorkies behind Yorkies Gram.